Penny McBride has a uniquely kaleidoscopic view of agriculture. As a kid, McBride grew up on the large Colorado farm and ranch that her grandfather started. Later, she worked as a chef at a restaurant in Jackson, Wyoming. After her time in the kitchen, McBride spent years launching Vertical Harvest, a three-story hydroponic indoor farm in Jackson. Hydroponic farming is a plant-growing method that uses materials such as coconut fiber and peat moss instead of soil. Today, Vertical Harvest provides 100,000 pounds of fresh tomatoes, lettuce, and other produce each year to local restaurants and grocery stores.